Privacy Policy

Wardrowbe is operated by Anish Shrestha, a sole trader based in New South Wales, Australia, trading as Wardrowbe ("Wardrowbe", "we", "us"). We are responsible for the personal information described in this policy.

This policy covers Wardrowbe Cloud, which means the hosted service at app.wardrowbe.com, the Wardrowbe iOS and Android apps when they are connected to Wardrowbe Cloud, this website and our partner program. Self-hosted instances of the open source version are run by whoever hosts them and are described under Self-Hosted Instances.

• We never sell your personal information. Not to advertisers, not to data brokers, not to partner stores.
• Partner stores never see you. Product matching runs on our own servers using item tags and descriptions. Stores never receive your photos, your wardrobe or who you are.
• Your try-on photos stay with us. They are processed only by AI models we run ourselves, never by a third-party AI provider.
• Garment photos go out without your identity. When a photo of a clothing item is tagged, the request carries no name, email or account details.
• We do not train AI models on your photos or data.
• No advertising trackers. We do not track you across other apps or websites, and partners cannot retarget you.
• You can self-host. The open source version runs on your own server, where your data never reaches us.

Account information

• Email address, display name and profile picture, as provided by the sign-in method you use (Apple, Google or our own sign-in service)
• Your subscription status and plan

Wardrobe information

• Photos of clothing items you upload, and receipts you choose to import
• Item details such as type, color, brand, size and notes, some of them generated by AI from your photos
• Outfits, outfit history, items you mark as worn or washed, and your feedback on suggestions
• Style preferences, and body measurements if you choose to enter them
• An optional shopping preference (menswear, womenswear, or everything) that scopes partner product suggestions; we do not collect gender
• Household (family) membership, invitations, and the ratings you give other members' outfits
• Achievements, points and streaks

Virtual try-on

• A photo of yourself that you upload for virtual try-on, and the try-on images generated from it

Location

• The location you share with us, either your device location or a place you enter, stored as coordinates and a place name and used for weather-based suggestions
• If you don't share a location, we estimate an approximate one from your IP address so weather-based suggestions still work. You can change it at any time.

Notifications and devices

• Push notification tokens for your devices, if you enable push notifications
• Notification channels and schedules you configure, including any address or webhook you give us for them

Usage and technical information

• Which days you used Wardrowbe and how many actions you took on each of them
• IP address, browser or app version and request details in our server logs
• A count of free trials started from each IP address, kept for a limited time to prevent trial abuse

Partner store suggestions

• Which partner product suggestions were shown to you, and which you clicked or dismissed (including the reason you gave for dismissing)
• A one-way keyed hash of your IP address, plus your browser or app user agent string, at the moment you click a suggestion, kept to detect fraudulent click and conversion activity. We do not store the raw IP address.
• If you buy something from a partner after clicking, the store reports the order amount and its own order reference back to us, so we know the value of that purchase

On this website

• A first-party cookie, wb_signup_source, that records for 90 days where you first came to the site from (for example a search engine or a campaign link), so we know which channels bring people to Wardrowbe
• Your email address, if you submit the beta sign-up form

Payments

Card details are collected and stored by Stripe, or by Apple or Google for in-app purchases. We receive a customer reference, your plan and the payment status, never the full card number.

• To provide Wardrowbe: we store your wardrobe, tag your clothes, suggest outfits, generate try-on images, run households and send the notifications you set up.
• Weather: your location is used to fetch the local forecast for outfit suggestions. We do not track your movements.
• Personalization: your preferences and feedback tune suggestions for your account. If partner store suggestions are on, your wardrobe and preferences also decide which partner products you are shown. This matching happens on our servers using item tags and descriptions, and partners are not given your wardrobe, your photos or your preferences.
• Billing: we run your trial and subscription, process payments and keep the records the law requires.
• Security and fraud prevention: we protect accounts, prevent trial and click fraud, and keep the service running.
• Operating and improving Wardrowbe: we look at how Wardrowbe is used so we can fix problems and decide what to build.
• Communication: we send service messages, such as trial reminders, by email or push notification, and occasional emails about Wardrowbe. Every email that is not about your account or billing has an unsubscribe link.

If you are in the European Economic Area or the United Kingdom, our legal bases are the contract with you (providing the service and billing), our legitimate interests (security, fraud prevention, and understanding and improving Wardrowbe), your consent (partner store suggestions, location and push notifications, any of which you can withdraw at any time) and our legal obligations (tax and accounting records).

Clothing photos and receipts. To tag an item, or to pick out the garments in a photo of an outfit you are wearing, we send the photo and our instructions to an AI model, and imported receipts are read the same way. The request contains no name, email or account identifier. Depending on availability, the model is either one we run ourselves on rented GPU servers or one from a third-party AI provider, reached through our own AI gateway. Outfit suggestions are generated from item tags and descriptions rather than from photos.

Try-on photos. Photos of you used for virtual try-on are checked and turned into try-on images only by AI models we run ourselves on rented GPU servers. We never send them to third-party AI providers. If you connect your own AI or try-on server in settings, they go to that server.

We do not use your photos or data to train AI models.

Clothing photos may contain a face by accident. A try-on photo does not need to show your face: you can blur, crop or cover it before uploading, and try-on works the same either way. We process these images only to identify clothing attributes and to generate try-on images.

• Wardrowbe does not detect, locate or map faces, and does not perform facial recognition or create face prints or templates.
• Wardrowbe does not use face data to identify individuals or for biometric authentication.
• Clothing analysis is instructed to describe only the garment, and it does not extract or store facial features, skin tone or body measurements from photos.
• Try-on models place garments on your photo, and they do not extract or store facial geometry, biometric identifiers or facial feature vectors.

You can delete your try-on photo and individual try-on images in the app at any time.

Your wardrobe, your photos, your outfit history and your preferences are visible to you and to members of your household, if you create or join one. We do not sell them or give them to partners.

Like any online service, we rely on service providers to run Wardrowbe: cloud hosting and network delivery (our servers are with Google Cloud in the United States), rented GPU servers that run our own AI models, AI providers that tag garment photos without account details, payment processing (Stripe, Apple and Google), sign-in with Apple or Google, push notification delivery, and weather and place-name lookups for the location you share. Each receives only what its task needs. Email, our sign-in service, our AI gateway and our notification server run on our own infrastructure, and notifications you route to a channel of your own, such as a webhook, go to the destination you chose.

Two things leave our servers in connection with partner stores:

• Aggregate demand statistics. Store partners can see pooled, anonymous statistics across our user base: how many wardrobes contain a given type of item, the most common colors and styles for that type, and the average price paid. These are counts and averages across many people, and any group too small to stay anonymous is left out. They contain no names, no accounts, no photos, and nothing that identifies you. If you turn partner suggestions off, your wardrobe is excluded from these statistics entirely.
• Your click, when you choose to make it. If you click a partner suggestion, you are sent to that store's website, either directly or through an affiliate network's tracking domain (see Store Partner Suggestions). As with any link you follow anywhere on the web, the store or network then sees your IP address and browser, and can set its own cookies under its own privacy policy. We attach a random click reference to the link so a sale can be matched to the suggestion. That reference points to the suggestion, not to you: it carries no name, email, or account identifier.

We may also disclose information when the law requires it, to protect the rights and safety of our users or others, or as part of a sale or transfer of the business, in which case this policy continues to apply to it.

Wardrowbe partners with clothing stores. When your wardrobe is missing a piece that would complete outfits you already own, we may show you a product from a partner store. If you buy it, the store pays us a commission. That is how the partner program funds the service, and you should know it exists when you look at a suggestion.

How the matching works

The matching runs entirely on our servers. We compare your wardrobe against a partner's product feed and pick what fits the gaps. The partner does not see your wardrobe, your preferences, your photos, or your identity, and cannot ask us for them. They upload a product catalog; we decide who sees what.

Where suggestions come from

Product suggestions come from two kinds of source. Some are direct partner stores that supply us a catalog. The rest are stores that reach us through affiliate networks.

What happens when you click

For a direct partner store, we send you to the store with a reference so it can tell us a purchase came from us. The store pays us a commission on that purchase.

For a store reached through an affiliate network, the link goes through the network's tracking domain before it lands on the store. The network may set its own cookies to attribute the sale. We pass the network a random click reference, not your name or email, so a sale it reports can be matched to the suggestion. The network pays us the commission on the store's behalf.

That tracking is done by the network under its own privacy policy.

What we receive back

A network or store reports the order value, commission, currency, status, dates and the click reference. We use that to show you accurate purchase history. We never receive your name, address or payment details.

Your control

If you are in the EEA or the UK, we ask for your consent before showing partner suggestions. Elsewhere they are on by default. In both cases you can turn them off at any time in your settings. Turning them off stops the suggestions, and also removes your wardrobe from the aggregate statistics partners can see. We will not show you suggestions based on your wardrobe after that. Your country is used only to show stores that ship to you.

We do not use your data to target you across other apps or websites, and we do not let partners retarget you. The only trackers involved are the cookies a store or affiliate network sets after you click a suggestion, described above.

You are in control of what you keep in Wardrowbe. When you delete a clothing item, an outfit or a try-on photo, it is deleted from our systems along with its image files.

When you delete your account, it is closed immediately: you are signed out, you can no longer sign in, and your profile, wardrobe and photos are no longer visible to anyone. Within 30 days we permanently delete the account and its data, including your wardrobe items, photos, try-on images, outfits and preferences. We keep only what a business needs after an account closes: the billing records tax law requires, a minimal record of the closed account (when it was opened and closed, with your email address stored only as a one-way hash so it cannot be read back), and anonymous wardrobe statistics such as garment types and colours. We use these to keep accurate counts, resolve disputes and meet audit and legal obligations, and never to contact you or restore your account.

Server logs are kept for about 30 days, and billing records for as long as tax law requires.

• You can view and edit your wardrobe, preferences, location and measurements in the app at any time.
• You can turn off partner store suggestions, location and notifications in settings.
• You can unsubscribe from non-essential emails with the link in each email.
• You can ask us by email for a copy of your personal information, or ask us to correct it, erase it, or stop or limit how we use it.

We answer requests within 30 days and may first need to confirm that the request comes from the account owner. Depending on where you live, you may also be able to complain to a data protection authority; in Australia that is the Office of the Australian Information Commissioner.

We are based in Australia and our servers are in the United States, and our service providers may process information in other countries. When information about people in the EEA or the UK is transferred, we rely on the transfer safeguards our providers offer, such as standard contractual clauses.

All traffic is encrypted with HTTPS, and our hosting provider encrypts stored data at rest. Sign-in is handled by Apple, Google or our own sign-in service, so we never store passwords. The API only accepts signed tokens, and images are served through signed links that expire. If a security breach affects your information, we will notify you and the authorities as the law requires.

When you self-host the open source version of Wardrowbe, your data stays on your own infrastructure and is not sent to us. Whoever runs the instance is responsible for it, including the choice of AI provider. A Wardrowbe mobile app connected to a self-hosted server talks to that server, not to Wardrowbe Cloud.

If you apply to or join our partner program, we collect your business details, the name and email of your contact person, the sign-in links we email you, your catalog feed, and billing details through Stripe. We use them to run the partner program under the Partner Agreement, and keep billing records as tax law requires.

You must be at least 13 years old, or older if the law where you live requires it, to use Wardrowbe. We do not knowingly collect information from children below that age, and if you believe a child has given us information, email us and we will delete it.

We may update this policy. Every change is posted on this page with a new date, and we tell account holders by email or in the app before a material change takes effect.

Send privacy questions and requests to hello@wardrowbe.com with "Privacy" in the subject line.